Header Banner
WonderHowTo Logo
WonderHowTo
SCRABBLE World
wonderhowto.mark.png
Gadget Hacks Next Reality Food Hacks Null Byte The Secret Yumiverse Invisiverse Macgyverisms Mind Hacks Mad Science Lock Picking Driverless

The Beautiful Word: A Beastly Closeup on Scrabble Art from Ogilvy & Mather

Ogilvy & Mather are no amateurs when it comes to Scrabble. They may not play the game, but they sure know how to promote it. The prestigious advertising and marketing agency has created several videocommercials for Mattel, not to mention over 60 amazing print adverts that are funny, hip and sometimes salaciously naughty.

Their most popular work hails from their Paris division who ran The Beautiful Word campaign for Scrabble's 60th birthday in 2008. They created something special—something that injected new life into the tired image of the board game.

The campaign furnished six wonderful prints called Beast, Buddha, Condom, Hula, Nurse and Vampire, all of which visualized the interaction and excitement happening on the Scrabble board when words come together. Beautiful drawings depicted words connected together in crossword fashion, showing just what happens when a yodeler comes in contact with a mummy, or what bigfoot would do if you placed voodoo or mobile next to it.

Three animated commercials were also made that better illustrated the accidental mishmash of words on the playing board—Hula, Sumo and Yoga. If the imagery doesn't make a lasting impression on you, at least you won't be able to forget the music in the videos.

But one of the prints, Beast, won illustration and animation studio Am I Collective their first ever Grand Prix Award in the 2008 Loerie Awards. I'd say they definitely earned it.

A colorful abstract illustration featuring various whimsical characters and elements.

And they've got some closeups for us all to enjoy:

A whimsical cartoon duck in military gear riding a wave, with a UFO in the background.DUCKS, ASTEROID, SKIS, SHOWER, UMBRELLA.

 KANGAROO, CLOCK, DWARVES, IRON, DRILL.

 DRAGON, BOUNCE.

 TRAP (though I would think more specifically, RATTRAP).

 KARATE, AQUARIUM.

TAXI, XYLOPHONE, BEAST.

 PENGUIN, MONK.

Now, what exactly do the rest of the images translate to on the Scrabble board? See the image below, but you might have to look hard to spell out the words… it's the best image I could find.



Apple's iOS 26 and iPadOS 26 updates are packed with new features, and you can try them before almost everyone else. First, check Gadget Hacks' list of supported iPhone and iPad models, then follow the step-by-step guide to install the iOS/iPadOS 26 beta — no paid developer account required.

Related Articles

Comments

No Comments Exist

Be the first, drop a comment!