Aside from the popular television commercials Ogilvy & Mather did for Mattel's Scrabble back in 2000 and 2001, they also have a large history in print with Mattel. From 1998 until the present, they've been designing graceful, risible and salacious Scrabble and Junior Scrabble adverts, winning prizes for advertising prints at the Cristal Awards, Golden Hammer, Loerie Awards, Cannes Lions, Epica Awards and FIAP. Without further ado…
2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Goldfish vs Shark" from the "The Surprising Power of Words. Scrabble." campaign.
2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Mouse vs Cat" from the "The Surprising Power of Words. Scrabble." campaign.
2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Squirrel vs Fox" from the "The Surprising Power of Words. Scrabble." campaign.
Most of the work speaks for itself, so check them out... and to see the Ogilvy & Mather SCRABBLE videos, along with a decade's worth of SCRABBLE commercials and non-Ogilvy prints and posters, check out my other posts:
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"What other game can produce ORGASMS?" -- Awesome. And "Use heroin without facing the death penalty" -- this stuff would never fly in the U.S. I think it all starts with the nude beaches, though. If we have nude beaches, everything else would follow.
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"What other game can produce ORGASMS?" -- Awesome. And "Use heroin without facing the death penalty" -- this stuff would never fly in the U.S. I think it all starts with the nude beaches, though. If we have nude beaches, everything else would follow.
That's a scrabble game - world of imagination
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