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Ogilvy & Mather's Mattel SCRABBLE Prints

Aside from the popular television commercials Ogilvy & Mather did for Mattel's Scrabble back in 2000 and 2001, they also have a large history in print with Mattel. From 1998 until the present, they've been designing graceful, risible and salacious Scrabble and Junior Scrabble adverts, winning prizes for advertising prints at the Cristal Awards, Golden Hammer, Loerie Awards, Cannes Lions, Epica Awards and FIAP. Without further ado…

2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Goldfish vs Shark" from the "The Surprising Power of Words. Scrabble." campaign.
2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Mouse vs Cat" from the "The Surprising Power of Words. Scrabble." campaign.


2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Squirrel vs Fox" from the "The Surprising Power of Words. Scrabble." campaign.


2009, Mattel, Scrabble, Ogilvy & Mather, Colombia — "City Auto"


2009, Mattel, Scrabble, Ogilvy & Mather, Colombia — "Avenida Casa"
2009, Mattel, Scrabble, Ogilvy & Mather, Colombia — "Bogota"
2008, Mattel, Scrabble, Ogilvy & Mather, Denmark — "War of the Words"


2008, Mattel, Scrabble, Ogilvy, Hungary — "Mug-Gum"

* "Mug-Gum" Awards: (1) Cristal Awards 2008 Outdoor Grand Cristal (2) Golden Hammer 2008 Print Gold

2008, Mattel, Scrabble, Ogilvy, Hungary — "Dog-God"

* "Dog-Gum" Awards: (1) Cristal Awards 2008 Outdoor Grand Cristal (2) Golden Hammer 2008 Print Gold

2008, Mattel, Scrabble, Ogilvy, Hungary — "Art-Rat"

* "Art-Rat" Awards: (1) Cristal Awards 2008 Outdoor Grand Cristal (2) Golden Hammer 2008 Print Gold

2008, Mattel, Scrabble, Ogilvy & Mather, France — "The Beautiful Word"
2008, Mattel, Scrabble, Ogilvy & Mather, France — "Beast"

* "Beast" Awards: (1) Loerie Awards 2008 Print Crafts Illustration Winner (2) Cannes Lions 2008 Press Silver (3) Epica Awards 2008 Press & Poster Bronze

2008, Mattel, Scrabble, Ogilvy & Mather, France — "Vampire"

* "Vampire" Awards: (1) Cannes Lions 2008 Press Silver (2) Epica Awards 2008 Press & Poster Bronze

2008, Mattel, Scrabble, Ogilvy & Mather, France — "Nurse"
2008, Mattel, Scrabble, Ogilvy & Mather, France — "Hula"

* "Hula" Awards: (1) Loerie Awards 2008 Print Crafts Illustration Winner (2) Cannes Lions 2008 Press Silver (3) Epica Awards 2008 Press & Poster Bronze

2008, Mattel, Scrabble, Ogilvy & Mather, France — "Condom"

* "Condom" Awards: (1) Loerie Awards 2008 Print Crafts Illustration Winner (2) Cannes Lions 2008 Press Silver (3) Epica Awards 2008 Press & Poster Bronze

2008, Mattel, Scrabble, Ogilvy & Mather, France — "Buddha"

* "Buddha" Awards: (1) Cannes Lions 2008 Press Silver (2) Epica Awards 2008 Press & Poster Bronze

2008, Mattel, Scrabble, Ogilvy & Mather, Hungary — "Soldier"
2008, Mattel, Scrabble, Ogilvy & Mather, Hungary — "Dancer"
2008, Mattel, Scrabble, Ogilvy, Mexico — "A"
2008, Mattel, Scrabble, Ogilvy, Mexico — "E"
2008, Mattel, Scrabble, Ogilvy, Mexico — "O"
2007, Mattel, Scrabble, Ogilvy, Mexico — "Pharmacy"
2007, Mattel, Scrabble, Ogilvy, Mexico — "Hotel"

* "Hotel" Awards: (1) FIAP 2008 Print & Outdoor Bronze

2007, Mattel, Scrabble, Ogilvy, Mexico — "Hospital"
2007, Mattel, Scrabble, Ogilvy, Mexico — "Circus"
2006, Mattel, Scrabble, Ogilvy & Mather, France — " Z 10"
2006, Seagram, Anti-Drinking/Driving, Ogilvy & Mather, India — "Scrabble"
2005, Mattel, Scrabble, Ogilvy & Mather, Denmark — "Hole"
2005, Mattel, Scrabble, Ogilvy & Mather, Denmark — "Glass Trap"
2005, Mattel, Scrabble, Ogilvy & Mather, Denmark — "Coffee Cup"
2003, Mattel, Scrabble, Ogilvy & Mather, Germany — "Savior"
2003, Mattel, Scrabble, Ogilvy & Mather, Germany — "Mother"
2003, Mattel, Scrabble, Ogilvy & Mather, Germany — "Brain Surgeon"
2002, Sterling Cellular, Essar Cellphone Text, Ogilvy & Mather, India — "Scrabble"
2001, Mattel, Scrabble, Ogilvy & Mather, United Kingdom — "Under the Thumb"
2001, Mattel, Scrabble, Ogilvy & Mather, United Kingdom — "Shag the Boss"
2001, Mattel, Scrabble, Ogilvy, France — "Sales"
2001, Mattel, Scrabble, Ogilvy, France — "Nightclub"
2001, Mattel, Scrabble, Ogilvy & Mather, United Kingdom — "Guerrilla Scrabble"
2001, Mattel, Scrabble, Ogilvy, France — "Goodbye"
2001, Mattel, Scrabble, Ogilvy & Mather, Mexico — "Dictionary"
2001, Mattel, Scrabble, Ogilvy, France — "Caretaker"
2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Vomiting"
2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Sodomised"
2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Saliva"
2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Cheating"
2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Tinky Winky"
2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Ransom"

* "Ransom" Awards: (1) Cannes Lions 2000 Press Bronze

2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Magna Doodle"
2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Building Blocks"
1999, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Syphilis"
1999, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Heroin"
1999, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Celibacy"
1999, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Soup"
1999, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Fridge"
1999, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Crayon"
1998, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Door"
1998, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Soup"
1998, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Orgasms"

Most of the work speaks for itself, so check them out... and to see the Ogilvy & Mather SCRABBLE videos, along with a decade's worth of SCRABBLE commercials and non-Ogilvy prints and posters, check out my other posts:

Sources: Coloribus, Cristal Awards, Golden Hammer, Loerie Awards, Cannes Lions, Epica Awards, FIAP, Ads of the World

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2 Comments

"What other game can produce ORGASMS?" -- Awesome. And "Use heroin without facing the death penalty" -- this stuff would never fly in the U.S. I think it all starts with the nude beaches, though. If we have nude beaches, everything else would follow.

That's a scrabble game - world of imagination

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