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Ogilvy & Mather's Mattel SCRABBLE Prints

Oct 10, 2011 10:01 PM

Aside from the popular television commercials Ogilvy & Mather did for Mattel's Scrabble back in 2000 and 2001, they also have a large history in print with Mattel. From 1998 until the present, they've been designing graceful, risible and salacious Scrabble and Junior Scrabble adverts, winning prizes for advertising prints at the Cristal Awards, Golden Hammer, Loerie Awards, Cannes Lions, Epica Awards and FIAP. Without further ado…

Ogilvy & Mather's Mattel SCRABBLE Prints

2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Goldfish vs Shark" from the "The Surprising Power of Words. Scrabble." campaign.

A large, cartoonish blue mouse with exaggerated features confronts a small cat playing with a mouse toy on a tiled floor.

2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Mouse vs Cat" from the "The Surprising Power of Words. Scrabble." campaign.

Cartoon-style illustration of a large squirrel confronting a smaller fox in a whimsical landscape.

2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Squirrel vs Fox" from the "The Surprising Power of Words. Scrabble." campaign.

Building with signage for "City TV" and "Auto Scramble" under a cloudy sky.

2009, Mattel, Scrabble, Ogilvy & Mather, Colombia — "City Auto"

2009, Mattel, Scrabble, Ogilvy & Mather, Colombia — "Avenida Casa"

Scrabble-themed display showcasing the transformation of Bogotá, featuring a prominent Avenida Chile signage and Citytv building.

2009, Mattel, Scrabble, Ogilvy & Mather, Colombia — "Bogota"

2008, Mattel, Scrabble, Ogilvy & Mather, Denmark — "War of the Words"

A businessman with a tie examines an orange mug with elongated strands resembling strings.

2008, Mattel, Scrabble, Ogilvy, Hungary — "Mug-Gum"

* "Mug-Gum" Awards: (1) Cristal Awards 2008 Outdoor Grand Cristal (2) Golden Hammer 2008 Print Gold

A golden retriever playfully emerging from clouds against a sunset backdrop.

2008, Mattel, Scrabble, Ogilvy, Hungary — "Dog-God"

* "Dog-Gum" Awards: (1) Cristal Awards 2008 Outdoor Grand Cristal (2) Golden Hammer 2008 Print Gold

Mouse anatomy illustration in the style of the Vitruvian Man.

2008, Mattel, Scrabble, Ogilvy, Hungary — "Art-Rat"

* "Art-Rat" Awards: (1) Cristal Awards 2008 Outdoor Grand Cristal (2) Golden Hammer 2008 Print Gold

Artistic illustration featuring abstract designs and elements in a collage format.

2008, Mattel, Scrabble, Ogilvy & Mather, France — "The Beautiful Word"

Abstract collage of various whimsical illustrations and objects on a textured background.

2008, Mattel, Scrabble, Ogilvy & Mather, France — "Beast"

* "Beast" Awards: (1) Loerie Awards 2008 Print Crafts Illustration Winner (2) Cannes Lions 2008 Press Silver (3) Epica Awards 2008 Press & Poster Bronze

2008, Mattel, Scrabble, Ogilvy & Mather, France — "Vampire"

* "Vampire" Awards: (1) Cannes Lions 2008 Press Silver (2) Epica Awards 2008 Press & Poster Bronze

Abstract red and black art composition on a white background.

2008, Mattel, Scrabble, Ogilvy & Mather, France — "Nurse"

Abstract illustration with various whimsical characters and elements in a playful, artistic composition.

2008, Mattel, Scrabble, Ogilvy & Mather, France — "Hula"

* "Hula" Awards: (1) Loerie Awards 2008 Print Crafts Illustration Winner (2) Cannes Lions 2008 Press Silver (3) Epica Awards 2008 Press & Poster Bronze

2008, Mattel, Scrabble, Ogilvy & Mather, France — "Condom"

* "Condom" Awards: (1) Loerie Awards 2008 Print Crafts Illustration Winner (2) Cannes Lions 2008 Press Silver (3) Epica Awards 2008 Press & Poster Bronze

A colorful, abstract illustration featuring various whimsical characters and objects intertwined in a playful design.

2008, Mattel, Scrabble, Ogilvy & Mather, France — "Buddha"

* "Buddha" Awards: (1) Cannes Lions 2008 Press Silver (2) Epica Awards 2008 Press & Poster Bronze

Man in military attire lying on a ladder with a snake.

2008, Mattel, Scrabble, Ogilvy & Mather, Hungary — "Soldier"

A young ballet dancer in a pink tutu poses gracefully on one leg with a green guitar.

2008, Mattel, Scrabble, Ogilvy & Mather, Hungary — "Dancer"

2008, Mattel, Scrabble, Ogilvy, Mexico — "A"

2008, Mattel, Scrabble, Ogilvy, Mexico — "E"

2008, Mattel, Scrabble, Ogilvy, Mexico — "O"

2007, Mattel, Scrabble, Ogilvy, Mexico — "Pharmacy"

Hotel exterior illuminated at night with blue lighting.

2007, Mattel, Scrabble, Ogilvy, Mexico — "Hotel"

* "Hotel" Awards: (1) FIAP 2008 Print & Outdoor Bronze

2007, Mattel, Scrabble, Ogilvy, Mexico — "Hospital"

Circus entrance at night with illuminated tents and signage.

2007, Mattel, Scrabble, Ogilvy, Mexico — "Circus"

2006, Mattel, Scrabble, Ogilvy & Mather, France — " Z 10"

Scrabble board with letter tiles arranged and a rack displaying additional letters.

2006, Seagram, Anti-Drinking/Driving, Ogilvy & Mather, India — "Scrabble"

Scrabble letters arranged to form words on a table with fruits and a plant in the background.

2005, Mattel, Scrabble, Ogilvy & Mather, Denmark — "Hole"

Scrabble tiles arranged artistically around a glass beaker and books on a table.

2005, Mattel, Scrabble, Ogilvy & Mather, Denmark — "Glass Trap"

Scrabble-themed advertisement showcasing cups, plates, glasses, and a floating coffee cup.

2005, Mattel, Scrabble, Ogilvy & Mather, Denmark — "Coffee Cup"

2003, Mattel, Scrabble, Ogilvy & Mather, Germany — "Savior"

2003, Mattel, Scrabble, Ogilvy & Mather, Germany — "Mother"

2003, Mattel, Scrabble, Ogilvy & Mather, Germany — "Brain Surgeon"

Scrabble board game with letter tiles and blank spaces.

2002, Sterling Cellular, Essar Cellphone Text, Ogilvy & Mather, India — "Scrabble"

Telephone message slips with handwritten notes.

2001, Mattel, Scrabble, Ogilvy & Mather, United Kingdom — "Under the Thumb"

Book titled "How to Get Your Ladder of Success" with a cartoon character and a ladder illustration, placed on a table next to a cup.

2001, Mattel, Scrabble, Ogilvy & Mather, United Kingdom — "Shag the Boss"

Scrabble letters arranged on a clothing tag hanging from a coat.

2001, Mattel, Scrabble, Ogilvy, France — "Sales"

Discotheque-themed poster featuring Scrabble tiles.

2001, Mattel, Scrabble, Ogilvy, France — "Nightclub"

2001, Mattel, Scrabble, Ogilvy & Mather, United Kingdom — "Guerrilla Scrabble"

Scrabble promotional poster with the word "ADIEU" written on a bathroom stall.

2001, Mattel, Scrabble, Ogilvy, France — "Goodbye"

Thirty-two million, four hundred eighteen thousand, nine hundred fifty-seven points.

2001, Mattel, Scrabble, Ogilvy & Mather, Mexico — "Dictionary"

Scrabble game advertisement featuring a sign on a door that reads "La connaissance est dans l'escalier."

2001, Mattel, Scrabble, Ogilvy, France — "Caretaker"

2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Vomiting"

2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Sodomised"

2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Saliva"

2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Cheating"

2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Tinky Winky"

2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Ransom"

* "Ransom" Awards: (1) Cannes Lions 2000 Press Bronze

Handwritten note on a blue clipboard with red background detailing a message.

2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Magna Doodle"

Colorful magnetic letters arranged on a blue background.

2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Building Blocks"

1999, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Syphilis"

1999, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Heroin"

1999, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Celibacy"

1999, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Soup"

Refrigerator with colorful text and graphics on a light blue background.

1999, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Fridge"

A handwritten note on lined paper outlining personal feelings and experiences.

1999, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Crayon"

Door with a sign indicating a dynamic home environment.

1998, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Door"

1998, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Soup"

1998, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Orgasms"

Most of the work speaks for itself, so check them out... and to see the Ogilvy & Mather SCRABBLE videos, along with a decade's worth of SCRABBLE commercials and non-Ogilvy prints and posters, check out my other posts:

Sources: Coloribus, Cristal Awards, Golden Hammer, Loerie Awards, Cannes Lions, Epica Awards, FIAP, Ads of the World

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