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Ogilvy & Mather's Mattel SCRABBLE Prints
Started By
Justin Meyers
scrabble.wonderhowto.com Published 1 year ago
Last edited 7 months ago

Aside from the popular television commercials Ogilvy & Mather did for Mattel's Scrabble back in 2000 and 2001, they also have a large history in print with Mattel. From 1998 until the present, they've been designing graceful, risible and salacious Scrabble and Junior Scrabble adverts, winning prizes for advertising prints at the Cristal Awards, Golden Hammer, Loerie Awards, Cannes Lions, Epica Awards and FIAP. Without further ado…

Ogilvy & Mather's Mattel SCRABBLE Prints
2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Goldfish vs Shark" from the "The Surprising Power of Words. Scrabble." campaign.
Ogilvy & Mather's Mattel SCRABBLE Prints
2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Mouse vs Cat" from the "The Surprising Power of Words. Scrabble." campaign.


Ogilvy & Mather's Mattel SCRABBLE Prints
2010, Mattel, Scrabble, Ogilvy & Mather, Mumbai, India — "Squirrel vs Fox" from the "The Surprising Power of Words. Scrabble." campaign.


Ogilvy & Mather's Mattel SCRABBLE Prints
2009, Mattel, Scrabble, Ogilvy & Mather, Colombia — "City Auto"


Ogilvy & Mather's Mattel SCRABBLE Prints
2009, Mattel, Scrabble, Ogilvy & Mather, Colombia — "Avenida Casa"
Ogilvy & Mather's Mattel SCRABBLE Prints
2009, Mattel, Scrabble, Ogilvy & Mather, Colombia — "Bogota"
Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy & Mather, Denmark — "War of the Words"


Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy, Hungary — "Mug-Gum"

* "Mug-Gum" Awards: (1) Cristal Awards 2008 Outdoor Grand Cristal (2) Golden Hammer 2008 Print Gold

Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy, Hungary — "Dog-God"

* "Dog-Gum" Awards: (1) Cristal Awards 2008 Outdoor Grand Cristal (2) Golden Hammer 2008 Print Gold

Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy, Hungary — "Art-Rat"

* "Art-Rat" Awards: (1) Cristal Awards 2008 Outdoor Grand Cristal (2) Golden Hammer 2008 Print Gold

Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy & Mather, France — "The Beautiful Word"
Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy & Mather, France — "Beast"

* "Beast" Awards: (1) Loerie Awards 2008 Print Crafts Illustration Winner (2) Cannes Lions 2008 Press Silver (3) Epica Awards 2008 Press & Poster Bronze

Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy & Mather, France — "Vampire"

* "Vampire" Awards: (1) Cannes Lions 2008 Press Silver (2) Epica Awards 2008 Press & Poster Bronze

Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy & Mather, France — "Nurse"
Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy & Mather, France — "Hula"

* "Hula" Awards: (1) Loerie Awards 2008 Print Crafts Illustration Winner (2) Cannes Lions 2008 Press Silver (3) Epica Awards 2008 Press & Poster Bronze

Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy & Mather, France — "Condom"

* "Condom" Awards: (1) Loerie Awards 2008 Print Crafts Illustration Winner (2) Cannes Lions 2008 Press Silver (3) Epica Awards 2008 Press & Poster Bronze

Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy & Mather, France — "Buddha"

* "Buddha" Awards: (1) Cannes Lions 2008 Press Silver (2) Epica Awards 2008 Press & Poster Bronze

Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy & Mather, Hungary — "Soldier"
Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy & Mather, Hungary — "Dancer"
Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy, Mexico — "A"
Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy, Mexico — "E"
Ogilvy & Mather's Mattel SCRABBLE Prints
2008, Mattel, Scrabble, Ogilvy, Mexico — "O"
Ogilvy & Mather's Mattel SCRABBLE Prints
2007, Mattel, Scrabble, Ogilvy, Mexico — "Pharmacy"
Ogilvy & Mather's Mattel SCRABBLE Prints
2007, Mattel, Scrabble, Ogilvy, Mexico — "Hotel"

* "Hotel" Awards: (1) FIAP 2008 Print & Outdoor Bronze

Ogilvy & Mather's Mattel SCRABBLE Prints
2007, Mattel, Scrabble, Ogilvy, Mexico — "Hospital"
Ogilvy & Mather's Mattel SCRABBLE Prints
2007, Mattel, Scrabble, Ogilvy, Mexico — "Circus"
Ogilvy & Mather's Mattel SCRABBLE Prints
2006, Mattel, Scrabble, Ogilvy & Mather, France — " Z 10"
Ogilvy & Mather's Mattel SCRABBLE Prints
2006, Seagram, Anti-Drinking/Driving, Ogilvy & Mather, India — "Scrabble"
Ogilvy & Mather's Mattel SCRABBLE Prints
2005, Mattel, Scrabble, Ogilvy & Mather, Denmark — "Hole"
Ogilvy & Mather's Mattel SCRABBLE Prints
2005, Mattel, Scrabble, Ogilvy & Mather, Denmark — "Glass Trap"
Ogilvy & Mather's Mattel SCRABBLE Prints
2005, Mattel, Scrabble, Ogilvy & Mather, Denmark — "Coffee Cup"
Ogilvy & Mather's Mattel SCRABBLE Prints
2003, Mattel, Scrabble, Ogilvy & Mather, Germany — "Savior"
Ogilvy & Mather's Mattel SCRABBLE Prints
2003, Mattel, Scrabble, Ogilvy & Mather, Germany — "Mother"
Ogilvy & Mather's Mattel SCRABBLE Prints
2003, Mattel, Scrabble, Ogilvy & Mather, Germany — "Brain Surgeon"
Ogilvy & Mather's Mattel SCRABBLE Prints
2002, Sterling Cellular, Essar Cellphone Text, Ogilvy & Mather, India — "Scrabble"
Ogilvy & Mather's Mattel SCRABBLE Prints
2001, Mattel, Scrabble, Ogilvy & Mather, United Kingdom — "Under the Thumb"
Ogilvy & Mather's Mattel SCRABBLE Prints
2001, Mattel, Scrabble, Ogilvy & Mather, United Kingdom — "Shag the Boss"
Ogilvy & Mather's Mattel SCRABBLE Prints
2001, Mattel, Scrabble, Ogilvy, France — "Sales"
Ogilvy & Mather's Mattel SCRABBLE Prints
2001, Mattel, Scrabble, Ogilvy, France — "Nightclub"
Ogilvy & Mather's Mattel SCRABBLE Prints
2001, Mattel, Scrabble, Ogilvy & Mather, United Kingdom — "Guerrilla Scrabble"
Ogilvy & Mather's Mattel SCRABBLE Prints
2001, Mattel, Scrabble, Ogilvy, France — "Goodbye"
Ogilvy & Mather's Mattel SCRABBLE Prints
2001, Mattel, Scrabble, Ogilvy & Mather, Mexico — "Dictionary"
Ogilvy & Mather's Mattel SCRABBLE Prints
2001, Mattel, Scrabble, Ogilvy, France — "Caretaker"
Ogilvy & Mather's Mattel SCRABBLE Prints
2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Vomiting"
Ogilvy & Mather's Mattel SCRABBLE Prints
2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Sodomised"
Ogilvy & Mather's Mattel SCRABBLE Prints
2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Saliva"
Ogilvy & Mather's Mattel SCRABBLE Prints
2000, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Cheating"
Ogilvy & Mather's Mattel SCRABBLE Prints
2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Tinky Winky"
Ogilvy & Mather's Mattel SCRABBLE Prints
2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Ransom"

* "Ransom" Awards: (1) Cannes Lions 2000 Press Bronze

Ogilvy & Mather's Mattel SCRABBLE Prints
2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Magna Doodle"
Ogilvy & Mather's Mattel SCRABBLE Prints
2000, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Building Blocks"
Ogilvy & Mather's Mattel SCRABBLE Prints
1999, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Syphilis"
Ogilvy & Mather's Mattel SCRABBLE Prints
1999, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Heroin"
Ogilvy & Mather's Mattel SCRABBLE Prints
1999, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Celibacy"
Ogilvy & Mather's Mattel SCRABBLE Prints
1999, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Soup"
Ogilvy & Mather's Mattel SCRABBLE Prints
1999, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Fridge"
Ogilvy & Mather's Mattel SCRABBLE Prints
1999, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Crayon"
Ogilvy & Mather's Mattel SCRABBLE Prints
1998, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Door"
Ogilvy & Mather's Mattel SCRABBLE Prints
1998, Mattel, Junior Scrabble, Ogilvy & Mather, Singapore — "Soup"
Ogilvy & Mather's Mattel SCRABBLE Prints
1998, Mattel, Scrabble, Ogilvy & Mather, Singapore — "Orgasms"

Most of the work speaks for itself, so check them out... and to see the Ogilvy & Mather SCRABBLE videos, along with a decade's worth of SCRABBLE commercials and non-Ogilvy prints and posters, check out my other posts:

Sources: Coloribus, Cristal Awards, Golden Hammer, Loerie Awards, Cannes Lions, Epica Awards, FIAP, Ads of the World

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Comments

+2
M Verecund (11) 8/8/10 1:16 PM
"What other game can produce ORGASMS?" -- Awesome. And "Use heroin without facing the death penalty" -- this stuff would never fly in the U.S. I think it all starts with the nude beaches, though. If we have nude beaches, everything else would follow.
+1
Lardey Victory 4/15/12 10:33 AM
That's a scrabble game - world of imagination
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